Q1 2024 Performance of Top Self-therapy and Journaling Apps in Brazil on Android

As the first quarter of 2024 has come to a close, we've observed some interesting movements in the self-therapy and journaling app space in Brazil, particularly within the Android ecosystem. Data from Sensor Tower offers a snapshot of how the top five apps in this category have performed over the past three months.

Me+ Daily Routine Planner witnessed a fluctuating quarter, with downloads peaking at 155K in the second week of January before dropping to 31K towards the end of March. Weekly active users started strong at 215K but saw a gentle dip to 65K by the quarter's end. Revenue trends showed a more pronounced decline, starting at $10K and falling to $3K.

Rabit: Habit Tracker & Planner experienced a somewhat steady quarter. Its download figures started at 23K in the first week of January and ended at 3K in the last week of March. Weekly active users mirrored this trend, with a slight decrease from 24K to 12K over the period. Revenue remained modest, with the highest at $407 in the first week of January, tapering off to $101 by the last week of March.

The Fabulous Daily Routine Planner saw a downward trend across downloads and weekly active users. Downloads decreased from 29K at the beginning of January to 3K at the quarter's close, while active users reduced from 100K to 43K. Revenue followed a similar pattern, starting at $4K and dropping to just over $1K.

Cingulo – Mental Wellness had a mixed quarter. Download counts were volatile, with an initial 17K dropping to 5K, then spiking to 19K mid-February before settling at 6K. Active users peaked at 50K in mid-February and ended at 32K. Revenue showed a slight increase in February but then decreased, starting at $2.7K and ending at $1.8K.

I am - Daily affirmations showed a gradual decline in downloads from 7K to under 2K, but a spike to 23K in the last week of February stands out. Weekly active users remained relatively stable around the 40K mark, with minor fluctuations. Revenue was the lowest among the apps, with a high of $243 in late January and ending at $167.

For more insights on app trends and performance, Sensor Tower's comprehensive data can provide further understanding of the dynamics within the self-therapy and journaling app market.